About Us

About Us


"Dig Your Well Before You Become Thirsty. Today Is The Best Time To Get Your Own Business Started."

The Goal / Vision

The Goal is to simplify the entrepreneurial journey / venture and inspire action regardless of resources available or controlled.

It is envisioned to inspire and connect (potential) change makers ….entrepreneurs, aspiring and early stage entrepreneurs.

The Focus

The focus of ReThink Magazine is on business start-up and development regardless of resources. Although it is informative, educative and entertaining, most importantly its inspiring, unconventional, thought provoking and transforming, because it's an action guide that get you up and doing even in the trenches.

  • Entrepreneurship - Business Start-Up, Bootstrapping & Moonlighting Strategies

  • Marketing and Sales -  Advertising & Promotion Tactics 

  • Finance - Start-Up Funding, Financing Strategy, Money Management

  • Technology - Social Media Strategies

Because we believe that he who has a 'why' to life will surely find a 'how' to living, we bring to terms the 'He' and the 'Why' in order for the 'How' and the 'When' to take care of themselves at each point of the journey. It is about driving 'ThinkNovation', which is simply, “developing and having enough insight, confidence and courage to PUSH for that which has always mattered to you”.

Why We Publish ReThink Magazine?

Here is why! Let's Say you've got a book, a start-up in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Rethink takes you from project conception to its finish date regardless of what lies in the way.

At the core of rethink is a belief that it is mind over matter when you absolutely want to get a business started and working right regardless of resources controlled and we are putting that belief to work already.

The 3 Core Interest Of ReThink Magazine:
  1. Sharing how you can re-architect and re-organize your plans to make them considerably more likely to succeed as a bootstrapper.
  1. ACTION! ACTION!! ACTION!!! Get you on the move. The hallmark of the entrepreneur and his entrepreneurial journey is moving with what you’ve got while piecing together the other tools needed for the journey, because perfectionism is not a rule, a necessity or a bargain for the bootstrapper.
  1. Helping you engage with other entrepreneurs in the same stage of development as well as higher level to help you dramatically increase your skills, while you help them at the same time.
ReThink Magazine is for you if:
  • You’re about living your job to start something new or optionally moonlighting (starting a business part time).
  • You’re ready to think hard about creating a start-up for a business. {A start-up is a special moment of time, when all decisions are on the table, when you have a clean sheet of paper to think hard about strategy and how you will create value}.
  • You already have an idea, a new business but you don’t have a lot of revenue yet, but you’re open and able to change everything.
  • You want to find some partners or think hard about what works and what doesn’t.
  • It’s even useful for the leader of an existing start-up that has resources but needs a new path to success.

Rethink Magazine is a bi-monthly Free life and business transforming publication. It is published by ThinkNovation Media, a Little Start up with the vision to “Build businesses and Transform Lives”.